The following projects I completed while working as Global Creative Director for Uber. I worked along-side with our ad agencies and their creatives, and my role in the process was on the client-side.
I was brought onto the company to define the brand look, tone and humor, to push the creative standard, and to create consistency across markets, for a brand that was still undefined and globally inconsistent when I joined the company.
All this work is thanks to the phenomenal agencies and creatives I worked with, as well as the insanely talented marketing/ brand leads in the company.