We brought the magic of Love Island, along with some Uber Eats, into mundane everyday moments.

Love Island is one of the UK’s most popular shows, airing daily in June & July with 5.1m average viewers. To raise top of mind awareness and reach a younger audience, we coupled up to sponsor the show. 

With over 35 indents airing during the show, we brought the magic of Love Island into mundane everyday food delivery moments. We partnered with host, Caroline Flack, and the show’s voice over talent, Iain Stirling, to bring them to life.

Client-side project
Creative agency: Mother, UK
Director: Clay Weiner
Agency creatives: Sophie Lloyd, James Ross-Edwards, Sophie Edwards, James Reynolds, David Colman

Sponsorship accrued over £5.06M of broadcast media value in the first 31 days. Brand awareness grew from 70 to 80% bringing Uber Eats up to 2nd in category (from 3rd)