I currently lead the creative team at the Wikimedia Foundation as the global creative director.

Prior I worked as the creative lead for Uber Eats in Europe, Middle East and Africa as well as on Uber social impact and sustainability globally.

I started my career agency side in New York working 13-years for global clients including Heineken, P&G, Doctors of the World and more.

I was born to argentinian parents in Israel, and grew up moving constantly. I have attended 11 schools, lived in 21 homes, and SEVEN countries: Israel, Mexico, Italy, Switzerland, the US, The Netherlands and now spain.

I speak English, Spanish and Hebrew fluently, as well as a bit of French and Italian (all with a broken accent).

 
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Recognition

My work has been recognized in award shows and press including Cannes, Webby Awards, D&AD, One Show, Clio, Effies, United Nations Awards, Emmy Awards, BBC News, New York Times, CNN, NBC News, The Wall Street Journal, The Guardian, The Huffington Post, Buzzfeed, the Late Show with James Corden and more.

Experience

Global Creative Director, Wikimedia

Global Creative Director, Social Impact, Uber

Advisor, Viastory, Maastricht / DrawHistory, Perth

VP, Creative Director, Publicis NY

Senior Art Director, Rosetta NY

Art Director, TBWA Chiat Day

Education

United Nations University, Double Master's, Public Policy & Human Development

School of Visual Arts, continuing education

New York Institute of Technology, Bachelor in advertising

Webster University, Minor degree in Psychology and French