I currently lead the creative team at the Wikimedia Foundation as the global creative director.
Prior I worked as the creative lead for Uber Eats in Europe, Middle East and Africa as well as on Uber social impact and sustainability globally.
I started my career agency side in New York working 13-years for global clients including Heineken, P&G, Doctors of the World and more.
I was born to argentinian parents in Israel, and grew up moving constantly. I have attended 11 schools, lived in 21 homes, and SEVEN countries: Israel, Mexico, Italy, Switzerland, the US, The Netherlands and now spain.
I speak English, Spanish and Hebrew fluently, as well as a bit of French and Italian (all with a broken accent).
Recognition
My work has been recognized in award shows and press including Cannes, Webby Awards, D&AD, One Show, Clio, Effies, United Nations Awards, Emmy Awards, BBC News, New York Times, CNN, NBC News, The Wall Street Journal, The Guardian, The Huffington Post, Buzzfeed, the Late Show with James Corden and more.
Experience
Global Creative Director, Wikimedia
Global Creative Director, Social Impact, Uber
Advisor, Viastory, Maastricht / DrawHistory, Perth
VP, Creative Director, Publicis NY
Senior Art Director, Rosetta NY
Art Director, TBWA Chiat Day
Education
United Nations University, Double Master's, Public Policy & Human Development
School of Visual Arts, continuing education
New York Institute of Technology, Bachelor in advertising
Webster University, Minor degree in Psychology and French
Press & workshops
Press: Creative 100: Top 30 agency creatives, Ad Week
Panel: D&AD Uber’s Keep Ukraine Moving Campaign
Judge: The One Show, SDG Pencil, 2025
Interview: I’m used to messy countries. Here, life feels very peaceful. DutchNews.nl
Interview: Publicis NY & DOTW ‘Not Like Us’ addressed stereotypes for Syrian refugees. Diverge
Interview: On advertising for good. Creators are us
Interview: Galei Tzahal live radio interview with Tali Lipkin on Covid Photo Museum (53:22”)
Short story: Annie the West Village laundry woman, The Washington Post