Robert De Niro and Asa Butterfield Are Unlikely Friends with Uber One

Client-side / Agency: Mother / Director: David Shane

Uber One is a paid membership for a joint Uber and Uber Eats subscription. In short, it allows you to save money every time you eat food or go places. 

To drive awareness of the shared subscriptions, and its benefits we worked with Mother to bring together Robert DeNiro and Asa Butterfield, as they embark on an unlikely friendship.

The campaign was live for two months, from October to December 2023, and drove two million subscribers, surpassing the original 1.6 million objective. The campaign drove over 1 billion media impressions in the first two weeks.