Heineken’s global campaign highlights that there’s more behind the star

After years of running a global Legends campaign, which put the spotlight on Heineken’s drinkers, the brand wanted to focus on the beer again. So we set out to show that there is more behind the star- showcasing simultaneously a glimpse into two stars: Benicio del Toro and the beer itself. This campaign ran in over 70 countries around the world.

Director: Martin Werner
Editor: Chris Franklin