MORE THAN A COSTUME

We turned the year's most controversial costume into a donation device.

Photographer: Torkil Gudnason

RECOGNITION

Cannes Lions Bronze: PR/ Non-Profit
Cannes Lions Bronze: Health/ Fundraising
Cannes Lions Shortlist: PR/ Real-Time Activity
Webby Award Winner: Non-Profit Website
Webby Award Nominee: People's Choice Award
One Show Merit: Integrated Campaign Led by Social
Clio Bronze: Social Media
Clio Gold Health: Integrated Campaign
Clio Silver Health X3
Chiat Award Gold: Non-profit
Mashie Awards Finalist X3
London International Awards Shortlist: Public Service/ Digital
Effie Silver: Non-profit
New York Festivals Finalist: Public Service/ Direct
New York Festivals Finalist: Public Service/ Social
NY Addy Gold: Integrated Campaign
Publicis Worldwide Lead the Change Finalist